Creating effective advertising is no easy task. Businesses fail at it all the time.
The best marketing ideas are always the most simple.
One core concept that works across any type of media and defines a brand’s personality –> That’s what makes great advertising.
Newcastle Beer’s “No Bollocks” campaign is a good example of a very simple idea that helped sell a ton of products (and make a lot of people laugh).
Just because an idea is simple, doesn’t mean it’s easy to come up with. But that doesn’t mean small businesses can’t hatch a marketing idea just as good as the one above.